Wednesday, February 17, 2016

Competitive Analysis

 

Competitive Analysis

In SEO, it is important to keep an eye on the competition.  Not only those sites and businesses in your niche to compete directly against you, but in places that dominate the rankings and get massive amounts of traffic through search engines.
Now, if we will make an analysis of the SEO competition, start at the beginning:

How to identify your competitors SEO?

If you have a restaurant, you may have your competitors very well located: restaurants in your area, your theme, with a similar concept or that target the same audience. In a blog or e-commerce, it may not be so obvious.
know-competition
  • Search your daily life : The daily experience is a source of knowledge. If you initiate a sector you should know some examples of people or companies that are doing similar things to you. It is your natural competition.
  • Search listings and communities : The web is full of useful resources such as tops, rankings, lists of awards and small communities who know the different pat sectors.Search for terms like "online games shops" or "best design blogs." The awards are usually simple ways to get a list of the best exponents of something. In blogs and forums on a subject, you can ask any questions you may have on the community, not only to identify competitors, but to assess qualitative aspects .
  • Google searches : The most comprehensive and realistic way to find your competition is to look for keywords for which you want to position and see what pages fill the top positions. It does not do the same to you, if you go there are competition to beat. The reason why it is good to leave it to the end is to draw up a plan requires prior keyword research the competition. Once you've identified key competitors and what terms they are trying to locate, you can create a plan for keywords and see if you miss a competitor.
In this sense, the discovery of new competitors has to be an ongoing process . You may discover that after a long time knowing the market: Internet is fast and immense .
Now that we have identified our competition comes time to analyze, Do we know how?
strategy-SEO

How is your web architecture competition?

What will give the key on a website is how it is structured contents: What is the name of the categories? How groups its pages? How do you show the information? How to link the internal contents? This gives you information on what pages and site areas are priority.
All this will bring you information about which keywords are using to position themselves, what thematic touches and most importantly, in what areas can overcome or what left untapped so you can take that place.
It analyzes which pages are linked from the home in addition to the main menu, how pages of content (articles, products, etc.) are linked together. In short, what is laying eggs baskets your competitor.

How is the content of your competition?

The contents of the websites of your competitors gives you information on what audience is going, what it is successful and what is not, what they offer customer and what opportunities wasted:
  • What content you are on the site? It's not the same that includes a specialized technical language and one near and understandable worldwide. Look what the contents offer step by step guides, have a blog, write about what they have controversial items or rare items ... This can give you an idea of what the target audience you are targeting and what value they offer .
  • How much content generated? Do they experience with new formats and concepts?It is important to know what they are putting emphasis on generating content. If you compete against a website that is not updated regularly or whose content is bad, you will easily overcome with some effort. If you fight against a web with a huge investment in content you must be creative to beat them.
  • Format : have presentations, video, audio, computer graphics, content user-generated ... or is it mostly text content of your competitors gives you a view of your strategy and how you can improve it or go to a profile that are not paying attention . Can you provide a differential value to generate a content of this kind?Can you provide links, external resources or material to make fuller what you offer?
  • How it works Knowing what works with others is a way to validate assumptions about your own content. Ojo, who works for another does not mean that you will work for you. Even if you have very similar audiences will never be exactly the same.
  • How to make? Do you offer a newsletter, have a share to download or purpose does not in any visible point conversion? Visible conversion elements give you information on the business strategy of your competition and profitability models.
And remember, if you catch something that has already made another and improve it, do it. If it is clear what niche left unattended, take advantage. If you fall into mistakes, learn from them without you commit. And above all, try to innovate with concepts that they have not experienced yet.

What links profile is your competition?

The profile links will tell you what the potential of each page SEO matter how well optimized it is to know whether the sector in which you move is very competitive or a little. Among other things it lets you know:
  • Against whom you face : You can find out if that web searches all the interesting glass is there for a great optimization or a huge profile links. It also gives you an idea of the magnitude of the profile links you face against you, and what you'll have to generate to compete on an equal basis.
  • How to get links : Investigating your profile links you can know what kind of pages are getting links. If government institutions or universities pages are doing something with the competition, what blogs talk about your industry, what niche directories that add value're overlooking, etc.
  • What content are linked : analyzing which pages of a website that receive more links are easy to see what content is most successful. Typically, the home is the one that stands out from the rest, but after this will be the contents that have worked best level as link building .
The two most important metrics to identify the authority of a website are the number of links linking to a website and the number of domains that from whence link. Eye, it is important to also measure the authority of the pages that link to see if these links are of varying quality. Some tools like Open Site Explorer MOZ give us a figure of authority and domain page.
To make this work you can use free tools like Open Site Explorer , Ahrefs or Majestic SEO .
Once you have identified your competition and know where you are, decide what you need: If you are at a disadvantage ideally invest in actions focused on achieving links and optimizing on-site main aim. Do not forget to go to niches , or focus on the long tail . If your competitor has an advantage, you can not play the same game as them and expect to win. As you progress, you can work more on finding creative ways to differentiate yourself and get branding; whereas if you have a leadership position you may prefer to involve your community in generating content and are looking for ways to increase conversion that generates the traffic.
PROFILE-LINKS

How is the SEO strategy your competition?

With all this information is easy to understand what your competitors are doing. What is the reason that score well for a few terms and bad for others, how they structure their content, how they get links and what content, etc.
If you know what your main competitors, you know the market and have done a good keyword research you have all the information needed to create your own SEO strategy not only but online marketing.
Now that you have defined your strategy, do you want to learn how to generate the links you need your website?
More resources :
  • How to analyze your competition in 5 steps
  • How to analyze your competition e-commerce
SEO analysis tools competition :
  • MOZ Open Site Explorer : A profile of links does not analyze in detail, but detects the point. It is updated on a monthly basis, is somewhat slow.
  • ahrefs : Gives a profile of broad links and constantly updated.
  • Majestic SEO : Allows you to analyze the profile links of your competition and the value of each link in authority and confidence.
  • SEMRush : It gives you an estimate of SEO and SEM traffic generated by your competence and profile links.
  • Alexa : In addition to its own indicator links (which would take with tweezers) gives us an estimate of traffic. Final Words
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