Wednesday, February 17, 2016

Factors affecting the SEO positioning

 

Factors affecting the SEO positioning

We know that a search engine first collects the list of pages on the web and then sorted based on their algorithm but depends what we appear first in Google?
There are over 200 ranking factors which, as its name suggests, makes our . Page appears in one position or another in the results pages of Google These factors are constantly changing and are divided into two types: internal ( on-site) and external (off-site).

1. External factors

External factors (SEO Off-site) are those that can not directly control. They point to the authority search engine has a web, ie, whether it is trusted or not. . Nobody knows exactly how it pinpoints the authority of a website, although it is likely that there are many factors that define the behavior of the user, the quality of external links and social signals are some of the most important:
  • The quality of external link

    This works like in real life: suppose tonight have that long-awaited dinner and need to take a good wine. Where would you go to buy it? At the shop you have recommended tasters or 4 experts have recommended you 40 people who have asked randomly on the street? If you have chosen the first option you have chosen the right one. Well, Google happens exactly the same, instead of taking into account the number of external links pointing to a website, gives more importance to the quality of the websites that point to that link.
  • User behavior

    Depending on user behavior as the pages you have previously visited and how often, the search engines may show one or the other results.
    Also influences the location of the user. The results shown for the same term they will be different depending on the location from which the search is performed. We can optimize my Business listings in Google, but never control from where to look for us.
  • Social cues

    Search engine optimization, social media mentions influence when appointing authority in a domain. Both the links shared on Twitter and shared on Facebook pages can decide if a page appears higher or lower in the search results.

2. Internal factors

Internal factors (SEO On-site) are relative to a website, that is, those who can control directly. Its main aim is to make life easier for search engines when they access our site.The quality of content, the web architecture and HTML code are the most important factors of a website.
  • The content

    The content of this website is the most important factor for positioning in Google. If we offer an original and interesting to the user we appear at the top will be a breeze content. Google Panda is in charge of determining whether a content is original or not. The content must be at least 300 words. But we are seeing that the texts whose length is between 1000 and 1200 words positioned more easily.
    Before generating content, it is important to conduct a keyword research prior and choose which keywords we will focus, including that keyword (naturally) over the text and provide updated information on this term.
  • Structure

    Once Google bots or spiders access our web send all information that track their servers. Therefore it is important to facilitate their tracking as possible. Having good URL structure not only favors this but also helps promotes usability and user navigation.
    The charging time is also essential. We should note that the load time factor not only worsen the user experience but also influences the ability of search engines to index all pages of your website.
  • The HTML code

    Bots accessing a web primarily read your HTML code, so it is essential to have well-structured and optimized. Search engines use certain HTML tags to display content information in their search results. We explain some of these labels that influence SEO positioning:
    Title tag: is only visible in the HTML code of the page. It is the blue headline that Google displays its results. Search engines use it to identify more easily what the page in question.
    Meta-tag description: Like the title Al, is only visible in search results. Search engines do not take into account when positioning. However, a good meta description can make your page more or fewer clicks.
    Header tags: Are the <h1>, <h2>, <h3>, etc. hierarchically showing the different titles that can be found in a content. It is advised that there is only one <h1> to define the main title of the text.
    Structured data: Structured data are becoming increasingly important in the search results. Search engines offer more detailed information on the content of a website and display additional information not teach or meta description title as the average rating in the form of stars or the number of views of an article.
Factors affecting the SEO positioning
Image: 
1. Title. 
2. Structured data. 
3. Meta description.

And what about the user experience?

The user experience (UX) plays a very important role in SEO positioning on a page.Although Google has confirmed that does not influence the rankings of results , at least in searches from the desktop, constantly mentioned in your guide how to evaluate the quality of a website.
However, mobile phone is different: Since the user experience is the basis of the latest update of the search engine, the results offered on mobile devices do take into account the user experience of a page. This was stated Gary IIlyes, Webmaster at Google:
On mobile, sure, since UX is the basis of the mobile friendly update. On desktop Currently no. (Gary Illyes: Google, May 2015
A design that shows a false Content (cloacking) , suspicious links, malignant shock, a massive generation of content (posts or comments) or low quality content that Google will consider whether the ratio of experience of a page is optimal or not .

Conclusion

Although there are numerous factors that affect SEO positioning of our website, we have the well optimized technical aspects will help the search engines identify before or after a score.
However, having a unique and original content is a key factor for the SEO positioning.  In the end, the content will be to decide whether a page is displayed in a results or otherwise.

 

Final Words

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